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Cooperation between competitors: Joint steep slope wine is created

It should be on retail shelves as early as next year: The new steep slope wine that six winegrowers and cooperatives are creating together. The district of Ludwigsburg is funding the marketing concept with a total of around 300,000 euros until 2027. "For the first time, competing wineries are producing a wine of this dimension together," said District Administrator Dietmar Allgaier at the presentation of the funding decision. The wine is to be offered at a price of around 10 euros and as a white, red and rosé wine. "I am delighted about this great project and hope that customers will also buy this special steep slope wine in large quantities. After all, they are supporting the preservation of our steep slopes and thus the traditional cultural landscape in our district."

A group of twelve people stands together, smiling. In the center, a woman holds a certificate, flanked by men and women in business attire. They are gathered in a formal setting with a colorful abstract painting in the background. The atmosphere appears celebratory and professional.

They are cooperating on the marketing of a joint steep slope wine (from left to right): Dr. Götz Reustle (former project coordinator of the EIP "Steep Wines" and project coordinator of Steep Slope Wine for the District Office), Steep Slope Representative Steffi Kahleyß, Head of Department Stefanie Bartzsch, Head of Department Wolfgang Bechtle, Christian Kaiser, Michael Böhm (Board of Directors Weinbergwerk and 1st Cellar Master Lauffener Weingärtner), Ramona Fischer(Managing Director Esslinger Weingärtner and Board of Directors Weinbergwerk and 1st Cellar Master Lauffener Weingärtner), Ramona Fischer(Managing Director Esslinger Weingärtner and Board of Directors Weinbergwerk and 1st Cellar Master Lauffener Weingärtner). Lauffener Weingärtner), Ramona Fischer (Managing Director of Esslinger Weingärtner and Board Member of Weinbergwerk), Dietrich Rembold (Chairman of the Board of Lauffener Weingärtner), District Administrator Dietmar Allgaier, Matthias Hammer, Eberhard Wolf (Chairman of the Board of Felsengartenkellerei), Bernhard Schnauffer (Board Member of Felsengartenkellerei). (Ludwigsburg District Office)

Christian Kaiser: "Strong teams offer a unique opportunity

The project involves the Marbacher and Lauffener Weingärtner, the Faschian winery, the Felsengartenkellerei and the Lembergerland Kellerei Rosswag as well as the Weinbergwerk, under whose umbrella the project runs. "The vineyard impressively demonstrates what the steep slopes have taught us for centuries, namely that cultivation only works together in strong teams. That's why the concept of a strong group of wineries and cooperatives and with the support of the district administration is a unique opportunity to showcase the joie de vivre, diversity and potential of this cultural landscape together," says Christian Kaiser, Managing Director and Board Member of Lembergerland Kellerei Rosswag and authorized representative for the Weinbergwerk.

Matthias Hammer, Chairman of the Board of Marbach Weingärtner, also sees the benefits of the joint project for the participating winegrowers: "Through our joint commitment, we can bring people closer to the importance of steep slopes for our region. In this way, we hope that customers will choose our products at the decisive moment."

District Administrator: Buying steep slope wine helps to preserve the cultural landscape of the steep slopes

Steep slope wine is to be placed in the
food retail trade through targeted joint marketing. The aim is to generate additional income for the winegrowers. This is intended to counteract the lack of profitability of viticulture on steep slopes. "We want to encourage our citizens and guests to enjoy wine from the district of Ludwigsburg and in particular from our steep slopes," says District Administrator Allgaier. "Our winegrowers are competing with

wineries from other regions in Europe and around the world, which can offer their products more cheaply. However, anyone who buys wine from our steep slopes not only appreciates the lifeblood of our winegrowers and honors the often painstaking manual work, but also secures the future of a cultural landscape that has grown over centuries."

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