"The evaluation of previous measures has shown that the four existing focal points of terraced vineyards, digitalization, cycle paths and quality assurance and service are still viable and should be retained as the basis for tourism work," said Stefanie Bartzsch, head of the department responsible, at the presentation. The close and proven cooperation with the tourism associations Kraichgau-Stromberg-Tourismus, 3-B-Tourismus, Marbach-Bottwartal-Tourismus and Tourismus & Events Ludwigsburg will be continued. Individual aspects, such as the targeted promotion of the umbrella brand "Echt.Schön.Schräg." and the topic of steep slopes, are to be worked on in greater depth. In addition, new topics, such as hiking, have been identified as possible fields of action. However, due to budget consolidation, these cannot be pursued further at present.
Further measures focus on existing offers
The costs for the remaining measures are included in the 2026 budget. Further measures focus on existing offers, for example marketing for the popular tourist cycle paths, maintenance of the "Echt.Schön.Schräg." website and the Steillagen app, as well as smaller measures such as the integration of the "Musea im Flecka" series on the district website.
The next update of the tourism catalog of measures is planned for 2028.
