After a two-year break, the Baden-Württemberg Wine Tourism Awards were presented again today in Sasbachwalden. The awards went to the "Rebenbeben" series of events organized by the "Bergstreet Guys" group of young winegrowers belonging to the Schriesheim winegrowers' cooperative and the steep slope app "Echt. Beautiful. Schräg", a project coordinated by the Ludwigsburg District Office. State Secretary Dr. Patrick Rapp presented the wine tourism prizes, which are awarded by Tourismus Marketing GmbH Baden-Württemberg (TMBW) together with the Baden Winegrowers' Association and the Württemberg Winegrowers' Association. The Seybold winery in Lauffen am Neckar and Kur und Bäder GmbH Bad Krozingen also received two recognition prizes.
The awards, now in their tenth year, once again honored projects that combine tourism and viticulture in an exemplary manner and thus strengthen the importance of viticulture for tourism in Baden-Württemberg.
"Over the years, an extremely impressive number of award winners have come together," said Dr. Patrick Rapp, State Secretary in the Ministry of Economic Affairs, Labour and Tourism, at the award ceremony. "Once again this year, a look at the winners shows the creative potential of wine tourism offers."
Winners of the Baden-Württemberg 2024 Wine Tourism Awards
In his laudatory speech, TMBW Managing Director Andreas Braun also emphasized the innovative spirit of the award-winning projects: "With their concepts and ideas, all of this year's winners have succeeded in making wine enjoyment tangible in an unusual and authentic way and thus reinventing a classic theme again and again."
One of the prizes went to the "Bergstreet Guys" with their music event series "Rebenbeben". The 20 or so young winegrowers have set out to modernize the image of the Schriesheim winegrowers' cooperative on the Badische Bergstrasse and reach a new audience. In addition to other projects, the "Rebenbeben" music event is held twice a year for this purpose, which primarily attracts young people to the vineyard with DJ sounds and the wines of the winegrowers' cooperative. The specially created Rebenbeben wine is also served. At the last event in May 2024, a record attendance of around 4,000 guests was achieved. Andreas Braun praised the sense of responsibility of the "Bergstreet Guys" in joining forces for a common goal and establishing a new highlight in the region with the combination of wine and music event. rebenbeben.de.
The second prize was awarded for the steep slope app "Echt. Beautiful. Schräg.", a project by the Ludwigsburg District Office in cooperation with nine municipalities along the Neckar and supported by the regional tourism associations. The app creates a new awareness of the cultural heritage of steep-slope viticulture, which is increasingly under threat. Since 2022, "Echt. Beautiful. Schräg." has been pursuing three goals in one approach with knowledge transfer, business promotion and tourism marketing. More than 1,500 people have already gained knowledge on discovery tours through steep slopes and also found out how to get to the nearest hiking trail or wine tasting. Drone footage and augmented reality provide a state-of-the-art experience. "The project once again impressively demonstrates the importance of cooperation in tourism," emphasized Andreas Braun in his laudatory speech. The Ludwigsburg District Office and its partners had created an impressive way of communicating an important element of Baden-Württemberg's cultural landscape in an innovative way. echt-schoen-schraeg.de.
Steep slopes were also the subject of one of the two recognition prizes. The Seybold winery in Lauffen am Neckar was honored for its "Historic ice cellar in the terraced steep slopes" project, which brought a buried ice cellar from 1700 back to life. It is now regularly used for events such as wine tours. The Souvignier gris grape variety, which is particularly resistant to fungi, grows on the newly restored vineyard terraces above. The project thus combines tradition and monument protection with innovation in viticulture and wine tourism in an exemplary manner. weingut-seybold.de The second recognition award went to Kur und Bäder GmbH Bad Krozingen for its broad commitment to wine tourism. The spa town in Markgräflerland, one of Baden's most important wine-growing regions, has succeeded in establishing a further pillar of tourism with several newly conceived wine experiences. Bad Krozingen is thus expanding its existing offering for locals as well as spa and health guests and is also tapping into new target groups. This also makes the town a role model for other municipalities that have not yet focused as much on wine in their showcases. bad-krozingen.de.
